List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
ELEMENTS | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Determine visual merchandising requirements. | 1.1. Access and interpret a visual merchandising design brief. 1.2. Identify and confirm visual merchandising objectives, specifications and constraints. 1.3. Clarify budgetary and time requirements with relevant personnel. 1.4. Review existing visual merchandising activity and performance results to identify strengths and weaknesses. 1.5. Research local and global visual merchandising trends and draw inspiration to inform concept development. 1.6. Review competitor and market activity to identify trends and creative opportunities. |
2. Generate options for visual merchandising concept. | 2.1. Apply principles and elements of design to generate creative concept options that meet design brief or reflect organisational merchandise strategy. 2.2. Ensure concept options reflect visual merchandising objectives, specifications and constraints. 2.3. Challenge assumptions and traditional ways of working to generate concept options that promote diverse and innovative approaches to visual merchandising. 2.4. Consider the need for scalability and generate concept options accordingly. 2.5. Consider the need for consistency across channels and locations and generate concept options accordingly. 2.6. Assess commercial and creative feasibility of concept options and make any required adjustments. 2.7. Document visual and written representations of concept options. |
3. Present creative options. | 3.1. Prepare materials and documentation that support the presentation of concept options and aid audience visualisation. 3.2. Use visual and verbal communication techniques to present creative options to relevant stakeholders. 3.3. Promote preferred concept option demonstrating alignment to design brief or organisational merchandise strategy. 3.4. Seek feedback from stakeholders and make any required adjustments to creative options. 3.5. Agree on preferred concept options and ensure consistent understanding and expectations of all relevant stakeholders. |
4. Finalise the visual merchandising concept. | 4.1. Document detailed visual and written representations of the finalised and agreed visual merchandising concept. 4.2. Seek final approval. 4.3. Communicate finalised visual merchandising concept to relevant personnel for implementation. |
Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:
review a visual merchandising design brief and develop two different visual merchandising concept options that reflect:
target audience
brand and product objectives
commercial objectives
resourcing specifications and constraints
implementation specifications and constraints
use elements and principles of design
research local and global visual merchandising trends and use findings to inform concept development
present one of the above concept options using:
visual and verbal communication techniques
digital and non-digital representations of concept option
document one finalised visual merchandise creative concept.
Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:
key aspects of legal and ethical considerations as they relate to visual merchandising concept development:
copyright
intellectual property
role of a design brief in visual merchandising concept development
role of an organisational merchandise strategy in visual merchandising concept development
principles of visual merchandising and their application in visual merchandising concept development
current visual merchandising trends
sources of creative influence
key considerations made in visual merchandising concept development and common types of:
objectives
specifications
constraints
creative concept development and application of:
design processes
creative thinking techniques
innovative approaches
scalability and its role in visual merchandising concept development
techniques to determine commercial and creative feasibility of visual merchandising concepts
elements and principles of design and their application in visual merchandising:
elements of design:
texture
form
colour
space
line
principles of design:
harmony
rhythm
balance
dominance
scale
proportion
light
contrast
visual and written techniques for representing visual merchandising creative concepts
digital and non-digital methods for creating visual representations of design ideas
presentation techniques for:
story-telling
increased sensory engagement
aiding visualisation
communicating concept options:
visual
verbal
communicating to a range of audiences
managing feedback and critiquing
gaining agreement.
Skills must be demonstrated in a service industries environment. This can be:
an industry workplace
a simulated industry environment.
Assessment must ensure access to:
visual merchandising design briefs
sources of information on current local and global visual merchandising trends
digital and non-digital tools for creating visual representation of design ideas
stakeholders with whom the individual can interact. These can be:
stakeholders in an industry workplace, or
stakeholders who participate in role plays or simulated activities, set up for the purpose of assessment, in a simulated industry environment.
Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors, and:
have worked in a job role for at least two years where they have applied the skills and knowledge within this unit of competency.